The conducted research is due to the digital challenges that the Ukrainian state is currently facing. It was found that the current state of regulatory regulation of various aspects of digital trade, in particular electronic retail trade of medicines and theprotection of consumer rights on the Internet, is unsatisfactory. In the doctrine, taking into account the novelty and rapidity of digitalization processes, there is no thorough study of the outlined issues. There is no unified scientific vision of the essence of electronic retail trade of medicinal products, its features or implementation features.

The purpose of the article is to determine the essence and specifics of the electronic retail trade of medicinal products and ways to protect the consumer in the relevant legal relationship, which should become the basis for creating a theoretical basis for improving legislation in the researched area.

Specific ways of protecting consumer rights in the field of pharmaceutical activity, when it is carried out online, have been studied. It has been established that, among other methods of protecting consumers in this legal relationship, it is worth applying such as “oversize” – payment of funds overpaid by the buyer of vital medicines (for example, cardiovascular medicines) to another seller as a result of their untimely delivery in electronic retail trade of medicines.

Bibliography

Journal articles

1. Dushkina M, ‘K voprosu o pravovom regulirovanii roznichnoj kupli-prodazhi lekarstvennyh sredstv’ (2012) 1 Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 5: Jurisprudencija 201 (in Russian).

2. Dziubenko O, ‘Zahalna kharakterystyka dohovoru rozdribnoi kupivli-prodazhu ta yoho riznovydiv’ (2013) 1 Forum prava 256–61 (in Ukrainian).

3. Kulytskyi S, ‘Farmatsevtychna haluz i farmatsevtychnyi rynok v Ukraini: stan i problemy rozvytku’ (2019) 6 Ukraina: podii, fakty, komentari 41–53 (in Ukrainian).

4. Shandra M, ‘Osobennosti pravovogo regulirovanija roznichnoj kupli-prodazhi lekarstvennyh sredstv’ (2018) 3 Juridicheskaja nauka 51–7 (in Russian).

5. Vasyliev S, ‘Normatyvno-pravove rehuliuvannia rozdribnoi torhivli likarskymy zasobamy’ (2018) 1 Pidpryiemnytstvo, hospodarstvo i pravo 42 (in Ukrainian).

6. Zaichuk O, Korol V, Nahnybida V, ‘Novitni pidkhody do rehuliuvannia instytutiv tsyfrovoho prava u zakonodavstvi YeS ta perspektyvy dlia Ukrainy’ [2022] 29 (2) Visnyk Natsionalnoi akademii pravovykh nauk Ukrainy 65 (in Ukrainian).

Newspaper articles

7. Smychok Ye, Savinova A, ‘Problemni pytannia litsenzuvannia rozdribnoi torhivli likarskymy zasobamy’ (Farmatsevt praktyk, 20.11.2019) <https://fp.com.ua/articles/ problemni-pytannya-litsenzuvannya-rozdribnoyi-torgivli-likarskymy-zasobamy> (accessed: 26.02.2023) (in Ukrainian).